Capsule

RVCA is the brainchild of company Founder and President, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.

PM Tenore's intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP)-a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present.

For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.


RVCA + YG

Introducing the new RVCA x YG collaboration exclusively available at RVCA.com and PACSUN. For our latest collection RVCA Founder PM Tenore has teamed up with long-standing friend YG to create a collection inspired by the city of Los Angeles and YG's personal taste. Photographed in Venice, CA by Mike Miller.



RVCA X BARRY McGEE X CINELLI: SUPERCORSA PISTA

Art is in Cinelli's DNA, and creative talents like Keith Haring, Mario Schifano, Alessandro Mendini and Maurizio Cattelan have made their contribution with catalogue covers, installations, performances, one-offs that are constantly traveling in prestigious exhibitions.One of RVCA's main goals is to act as a platform for artists and creative ideas to shine.So this mindset created the perfect collaboration between Cinelli and RVCA and ANP artist Barry McGee. McGee is an avid cyclist and purveyor of bike culture and was the perfect solution to creating a limited-edition production Cinelli Supercorsa Pista track bike. Featuring original art for the bicycles, they were sold out the first night.

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